LG Electronics announced on Tuesday it has premiered its super-premium built-in appliance brand Signature Kitchen Suite to European consumers in partnership with the country’s top furniture makers at the Milano Design Week in Italy held on April 17-22.

LG Electronics partnered with Toncelli and Valcucine, Italy`s two leading kitchen furniture brands and proposed an idea to decorate their display booths with Signature Kitchen Suite products.

Toncelli, well known for its application of wood, stone and other natural materials for product designs, used fossilized wood thousands of years old for its kitchen furniture well matched with Signature Kitchen Suite products.

Valcucine which has been in the spotlight for mold-breaking and innovative designs introduced a new line of kitchen furniture in sync with the Signature Kitchen Suite brand at the exhibition, said an LG Electronics official.

Europe, the world`s largest built-in appliance market valued at about $18 billion a year, accounts for 40 percent of the global market. LG Electronics will launch the Signature Kitchen Suite brand in phases in major European countries starting with Italy this year.

“We will continue to reinforce our leading market position by providing more opportunities for consumers to experience super-premium value in Europe, home to high-end built-in appliances,” said the official.

By Lee Jae-cheol and Minu Kim

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