South Korea’s LG Electronics Inc. unveiled its new cordless vacuum cleaner lineup called CordZero ART on Monday at LG Twin Tower in Yeouido, Seoul, throwing down the gauntlet to the global top wireless handy vacuum cleaner maker Dyson based in the U.K.

“We will focus more on the development of cordless vacuums to meet growing demand for the wireless vacuum cleaners across the world,” said Song Dae-hyun, president of LG Electronics’ Home Appliance & Air Solution (H&A) division. He also declared that the company aims to snatch the crown from current No. 1 Dyson in the global cordless vacuum market.

Cordless vacuum cleaners currently account for 30 percent in the global vacuum cleaner market worth $14 billion, and the demand for cordless ones is growing rapidly. An official from LG Electronics said its cordless vacuum cleaner sales has grown at a 20 percent rate annually, and the new CordZero ART products are expected to help the growth of its wireless vacuum cleaner sales accelerate at a pace of more than 30 percent a year.

Weak suction power and short battery lifetime has been pointed out as disadvantages of battery-powered vacuum cleaners, but LG Electronics’ latest lineup addressed the issues, the company said. “Equipped with a smart inverter motor with a rotation speed of 115,000 per minute and LG Chem’s lithium-ion battery, the CordZero ART series deliver similar power and performance with corded cleaners,” said an official from the company.

The company claimed that the CordZero A9 boasts of the world’s strongest suction power of 140 watts for hand-stick models, and is capable of cleaning not only big objects but also fine dust with an additional motor installed at the head of the cleaner.

The CordZero T9, a bagged cordless model, has the same suction power with corded cleaners of 250 watts, also the world’s best for cordless models, according to the company. It can run for at most 40 minutes at normal mode and 30 minutes at power mode.

By Kim Dong-eun

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