The number of movie-goers in South Korea that went to see Marvel movies reached a cumulative total of 100 million this week, setting an unprecedented record for a single production franchise brand.

According to Walt Disney Company Korea, local distributor of Marvel movies, on Thursday, superhero film “Ant-Man and The Wasp” attracted 4.64 million viewers as of Wednesday, leading the total cumulative number of audiences for Marvel series to reach 100 million.

Ever since Marvel Studios released “Iron Man” in Korea in 2008, the production company has released a total 20 movies in the country over 10 years. “Avengers: Infinity War (2018)” and “Avengers: Age of Ultron (2015)” each attracted more than 10 million viewers in Korea, followed by “Iron Man 3 (2013)” 9 million, “Captain America: Civil War (2016)” 8.6 million, “Spider-Man: Homecoming (2017)” 7.2 million, and “The Avengers (2012)” more than 7 million. “Doctor Strange (2016)”, “Black Panther (2018)”, and “Thor: Ragnarok (2017)” also attracted a combined 5 million viewers.

Marvel movies are estimated to have raised a total worldwide box office revenue of $17.2 billion. In Korea, its latest production “Ant-Man and The Wasp” has already attracted more viewers than its prequel Ant-Man after seven days of release. On the tenth day of “Ant-Man and The Wasp” release, the film, together with this year’s “Black Panther” and “Avengers: Infinity War” collected an annual record of 20 million admissions in Korea.

By Park Chang-young and Lee Eun-joo

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]