South Korean women are turning bustier from westernized eating habit as C or bigger cups are the best-selling bra size for women in 20s, according to a local underwear maker.
During its annual free fitting campaign, underwear maker Good People Co. discovered that 34.14 percent of women in their 20s wear C cup or above, beating B cup with 34 percent and A cup with 31.75 percent.
The number of women in C cup or above grew about 13 percentage points from 21 percent in 2014 while those in A cup declined from 45 percent to the lowest share this year.
Women wearing A cup bras still accounted for the largest share of 38 percent, followed by B cup women with 33 percent and C cup with 28 percent. However when compared to the first survey done in 2014, the number of women in A cup decreased 13 percentage points while those in C cup increased 12 percentage points.
The average breast cup size is getting bigger for women of all ages as a result of better bra sizing, change in lifestyle and dietary habits and plastic surgery, an official from the lingerie maker said.
This year’s event was held at Good People’s brand stores including Body Guard, Yes and Sexy Cookie across the nation for two weeks from April 10. About 6,500 customers participated in the event.
By Moon Ho-hyun
[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]