South Korea’s leading cosmetics and personal care products maker LG Household & Health Care Ltd. has launched its skin care label Belif in 17 countries in Europe including France, Italy and Germany.

The company announced Thursday that Belif lineup is now available at 600 outlets of Sephora, the world’s largest cosmetics retailer, and its online stores in Europe.

LG Household has taken the label already available in most parts of Asia and North America to Europe upon proven demand for K-beauty there through the mouths of social media beauty bloggers.

LG Household that entered the U.S. market in March 2015 is now focusing on the European market with its best-selling moisturizing cream called the True Cream Moisturizing Bomb and Aqua Bomb. The company plans to release various products targeted for the European customers including small-sized items and travel kit.

“The entry into the European market proves Belif’s strong competitiveness in the home of cosmetics,” said an official from the company. “We will open more stores at Sephora in Europe.”

Belif that is housed at more than 300 Sephora outlets in the U.S. has been expanding its presence in the global market by adding more stores in China and Singapore as well.

By Kang Da-young and Choi Mira

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]