Hazzys, a casual fashion brand of South Korea’s LF Corp., will Tuesday unveil its second collection for Artist Edition, produced in collaboration with globally renowned photographer Todd Selby.

Art Edition is Hazzys’ new line launched last year to target the global market by creating collection with artists from around the world. Last year, it showcased the first collection with Ramdane Touhami, a French artist and creative director of French cosmetics label BULY 1803. Todd Selby has become famous for his photos of creative people including Karl Lagerfeld, head creative director of Chanel, and Christian Louboutin, a shoe designer, in their homes and personal spaces.

The Art Edition collection with Todd Selby includes more than 30 products for womenswear, menswear, golf wear, accessories and kids wear, according to the Korean fashion brand.

“Hazzys’ new collection with Todd Selby will deliver unique energy and differentiated artistic value,” said an official from LF, adding that the Art Edition project pursuing collaboration with outstanding artists around the globe will enhance brand value of Hazzys. The Todd Selby collection will be available at Hazzys stores across the nation and LF’s online shopping mall LF Mall.

By Kang Da-young and Choi Mira

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