South Korea’s leading skincare brand Aesthetic Hydration Cosmetic (AHC) said on Monday that it topped sales among Korean cosmetics brands during China’s Singles Day, the country’s biggest shopping extravaganza on November 11.

According to AHC, a luxury aesthetic cosmetics brand owned by Carver Korea Co., overall sales during this year’s shopping event in China rose 240 percent from a year ago. The brand in particular raised 140 percent more sales year-on-year at Tmall Global, a leading cross-border e-commerce platform managed by China’s Alibaba Group. It matched last year’s total sales in only one hour and 11 minutes this year.

Ever since AHC expanded its presence in the vast online market by selling more than 1 million mask packs during last year’s Singles Day, it launched products in different categories to further raise its brand image in China.

The best-selling item that sold out instantly during this year’s shopping festival was the Premium Hydra B5 skin care line. Demand for AHC’s steady seller Real Eye Cream for Face series was also high among Chinese consumers.

By Kang Da-young and Lee Eun-joo

[ⓒ Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]