“Streets of Shame”
South Korea’s leading advertising agency Cheil Worldwide Inc. said Tuesday it has won gold and bronze medals in Festival IberoAmericano de Publicidad (FIAP), the renowned contest for ads produced in Spanish and Portuguese.
The festival was first held in 1969, and about 9,000 advertisements from Spanish and Portuguese-speaking countries in Europe and Latin America have joined this year’s contest held in Buenos Aires, Argentina to compete for winning prizes.
According to the company, its “Streets of Shame” campaign produced by its Brazilian operation was awarded the gold prize and the “Add Wash” ad of its Chilean operation the bronze prize at the festival.
Samsung Electronics`s Galaxy S8 shop window ad
Considering that many streets in Latin American countries including Brazil were still named after tyrants in the past, the Streets of Shame campaign aimed to encourage change in the names of such streets.
The Korean advertising agency had already won a gold prize last month with its unique shop window ad as part of the launching campaign for Samsung Electronics’ flagship smartphone model Galaxy S8 at the Brazil POPAI Awards for the retail marketing industry held in Sao Paulo.
By Kang Young-woon
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