À̹ÌÁö È®´ë Hanbul`s facial mask
South Korean cosmetics manufacturer It`S Hanbul Co. will directly sell its facial masks in China under its eco-friendly brand E nature.
It¡¯S Hanbul said on Wednesday that E nature would ship two kinds of masks, Squeeze Green Watery Sheet Mask and Cicaherb Restore Sheet Mask, to the Chinese market after going through customs from this month. Four kinds of its masks passed the China Food and Drug Administration (CFDA) in February, allowing direct sales in the mainland.
The company so far has received orders for 150,000 masks that had been available only in duty-free shops in Korea last year. About 60,000 boxes were sold from Shinsegae duty-free shop alone.
The Korean cosmetics maker expects direct export would improve its brand value.
By Moon Ho-hyun
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]