À̹ÌÁö È®´ë South Korea¡¯s LG Electronics Inc. announced on Wednesday it has hired American home furnishing designer Jonathan Adler to head marketing of its high-end home appliance SIGNATURE brand in the United States.
LG Electronics invited interior and fashion designers for a LG SIGNATURE product exhibition mixed with Adler¡¯s furniture and home designing at the designer¡¯s showroom in New York.
SIGNATURE product line includes LG¡¯s signature OLED-screen TVs, washing machines, refrigerators, and air purifier and humidifiers.
À̹ÌÁö È®´ë Adler, a famous potter and designer, runs his namesake lifestyle brand stores. He earned his public fame for designing TV drama sets like ¡°Sex and the City¡± and ¡°Will & Grace¡± and was a judge to the reality television series ¡°Top Design¡±.
From the upcoming September, LG SIGNATURE products will be displayed at ten Jonathan Adler showrooms in New York, Chicago, San Francisco, Dallas, Atlanta, Miami, etc.
By Lee Dong-in
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]