Samsung Electronics Co. has pushed 4K display technology beyond living rooms, unveiling the world’s first commercial light emitting diode (LED) screen at full 18-foot screen at Lotte Cinema World Tower in Seoul on Thursday.

Based on self-illuminating LED, the 4K resolution (4,096×2,160) screen delivers High Dynamic Range (HDR) technology capable of displaying motion pictures at a brightness level 10 times greater than the standard cinema projector.

The advanced presentation capabilities allow it to show visuals in a range of dark and ambient lighting conditions.

“We’ve poured all our latest display technology into producing the world’s first commercial LED screen for the cinema,” said Kim Hyun-seok, president of the visual display division at Samsung Electronics.

Samsung’s cinema LED screen was first unveiled in March at the CinemaCon trade show in Las Vegas.

In May, it became the first film equipment other than the projector to obtain a Digital Cinema Initiatives (DCI) certification for its richly expressive color gamut and security.

The cinema LED screen also offers unparalleled audio solutions. JBL speakers from Harman International Industries Inc., a leading provider of sound systems that has recently been acquired by the Korean tech giant, were installed and personally tuned by Harman experts.

By Lee Dong-in

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