South Korea’s LG Electronics Inc. has launched an air quality management service that provides customized solution to optimize indoor air quality through big data analysis.

The company announced on Wednesday that it has offered the service on a trial basis to 150 households who have rented its air purifier. The system measures fine dust level inside the house and compares the data with outdoor dust level to provide tailored solutions to improve the air quality. For instance, it would recommend turning on the air purifier or airing out when the indoor air quality deteriorated due to activities like cooking.

The service measures not only fine dust dubbed as PM 2.5, particulate matter (PM) with a diameter of less than 2.5 micrometers, but also PM 1.0. Users can check the data through their smartphones that can be connected to the LG PuriCare 360-degree air purifier to allow users to control the device with their smartphones.

LG Electronics plans to ramp up its research and development to provide best solutions to improve air quality in cooperation with universities like Ulsan University and Ewha Women’s University that are studying fine dust and its impact on the human body.

By Chun Kyung-woon and Choi Mira

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