Samsung Electronics has debuted the world’s first 3D Cinema LED screen at Arena Cinemas’ Sihlcity theater in Switzerland, replacing a projection-based cinema screen, the company said on Wednesday.

The on-screen content on the 10.3 x 5.4m LED display will be amplified through High Dynamic Range (HDR) picture quality, with all visuals shining through ultra-sharp 4K resolution (4,096 x 2,160). The LED screen delivers bright colors, making it perfect for both 2D and 3D movies.

The 3D-ready variation of Samsung’s Cinema LED screen provides consistent picture quality across an entire theater, ensuring a uniform and immersive viewing experience for viewers in every seat, paired with state-of-the-art audio technologies from HARMAN International’s JBL Professional brand, Samsung Electronics said.

Last month Samsung Electronics unveiled the world’s first 3D Cinema LED display at Europe`s largest AV and systems integration show ISE 2018 held in Amsterdam, the Netherlands. The new product was well received for its high-tech features including the reduction of unwanted color cross-talk among pixels.

Arena Cinemas, the third largest group of cinemas in Switzerland, has 50 screens overall at six sites.

Samsung’s Cinema LED screen was first introduced in July 2017, and has been successfully installed in theaters in South Korea, China and Thailand before in Switzerland.

By Lee Jae-cheol and Minu Kim

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