Having sported nearly all possible new innovations in the previous flagship, Samsung Electronics went to polish up the basics in the latest Galaxy S9 and S9 Plus - visual applications - to please young consumers in what they do most with phones - uploading feeds on social media.

The latest from the world’s biggest smartphone and memory chip maker to keep ahead in the premium segment against iPhone amid flat smartphone market appealed to the social generation with its package of super-slow motion camera plus artificial intelligence (AI) voice tool and selfies that can turn into emojis to make social feeds as fun and exceptional as possible, said Koh Dong-jin, head of the IT & Mobile Communications upon releasing the new series on the eve of the Mobile World Congress (MWC) in Barcelona, Spain.

"The latest smartphones will bring optimized experiences to people in an era when they share messages and emotions visually," he said.

Shares of Samsung Electronics closed Monday at 2,369,000 won ($2,207), up 0.34 percent or 8,000 won from the previous session.

A striking camera feature is a Super Slow-Mo mode, where a super-speed dual pixel image sensor can capture 960 frames per second and extend a 0.2-second period of real time movement into six seconds of video.

The automatic motion detector has also got an upgrade. Users can select the mode and capture a balloon-bursting moment, for example, without pressing the shutter.

Both models are capable of shooting better photos under low-light conditions with a dual aperture camera that can automatically or manually switch between F1.5 and F.2.4.

Moreover, the new smartphones support an intelligent scanning system, which allows the device to identify the face of the user, even under very bright outdoor conditions. Alternatively it can recognize the user with iris scanning, which is effective in darker environments.

Unlike past flagship Samsung phones, the latest addition has stereo speakers powered by AKG under Harman. Supporting Dolby Atmos technology, the smartphones deliver more realistic sound, according to Samsung Electronics.

The Galaxy S9 also comes with improved AI platform Bixby. Users can select categories ranging from text to shopping or food and take photos of objects, and Bixby will then provide related information.

The smartphones will be released in lilac purple, midnight black, titanium gray and coral blue. The regular S9 comes with 4 gigabytes (GB) of RAM and S9 Plus has 6 GB of memory and the battery capacity is 3,000mAh for the S9 and 3,500mAh for the S9 Plus.

By Kim Gyu-sik and Minu Kim

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